Trussell Trust X MahaPrasad: Nourishing Communities Through Compassionate Giving

At MahaPrasad, we believe that delicious food has power — not just to delight the senses, but to support communities, especially in times of need. That’s why we’ve partnered with the Trussell Trust, a UK-wide charity working to end hunger and provide emergency food and practical support to people facing hardship.

Through this partnership, we’re committed to helping nourish communities with more than just flavour. We’re supporting the Trussell Trust’s network of food banks by donating products, raising awareness, and encouraging our customers to get involved through joint campaigns and fundraising efforts. Whether it’s sharing crisps or time, every contribution helps make a difference.

As with everything we do, our approach begins with British produce. We use UK-grown potatoes and source locally wherever possible, so every bag of crisps represents not just great taste, but a strong connection to the land and people around us. Supporting the Trussell Trust is a natural extension of that — giving back to the same communities we serve.

The partnership goes beyond donations. It’s about education, compassion and dignity. We’re exploring ways to support people with practical food advice, recipe inspiration and creative ways to get the most out of simple ingredients. With crisps that are full of flavour, and a mission that’s full of heart, we hope to bring joy and comfort to those who need it most.

At MahaPrasad, we believe food can do more than fill a plate. It can lift a spirit, support a neighbour and strengthen a community. With the Trussell Trust, we’re proud to be part of something bigger — where every crisp shared becomes a gesture of care.